Publishing house Caxton launches research division
Data from the new Central Intelligence Unit will be made available to other business under the Caxton umbrella, which include print ad sales service the Newspaper Advertising Bureau (NAB), local newspapers, magazines, and stationary and ink divisions.
The launch of the new unit is the result of a restructure of the NAB’s research and marketing services division, and will also offer geographic information system (GIS) tools to develop location-based databases and geodemographic analysis.
John Bowles, the NAB’s joint MD said: “The CIU will act as Caxton’s engine room of marketing intelligence. Divisions will be able to access their services to analyse and interpret available industry research, design and implement custom research as needed, provide circulation comparisons, interpret ad spend analysis and review the state of the economy and its impact on small, medium and large businesses.”
Lynne Krog will head the unit as senior manager, moving from the NAB where she was research manager. Krog will be supported by Jacqui Tanton and a team of analysts.
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