Social video insight business Dig raises Series A investment
Founded in 2021, Dig’s LLM-based platform is used to detect risks and extract insights from social media video narratives, as well as detecting disinformation and deepfakes.
Marketing, comms and insights teams use Dig for services including brand perception benchmarking, customer cohort segmentation and campaign impact analysis.
New Era Capital Partners and Osage Venture Partners co-led the investment. The company will use the funding to grow its global sales and marketing, expand its coverage across more video and messaging networks, and bolster its AI technology.
The company is based in the US and Israel.
“Social video builds and breaks reputations faster than any other medium. Our mission is to give brands immediate, precise visibility into those narratives, along with the tools to respond before risk becomes a crisis,” said Ofer Familier, co-founder and chief executive at Dig.
Familier added that the backing would mean it can “double down on product innovation” and bring its services to more businesses worldwide.
Pictured: Dig founders (from left to right) Ofer Familier, Eyal Koren, Adi Paz
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