Big Fuel’s services range from research, measurement and analytics, through to campaign creative and content distribution. The firm will be aligned within Publicis’ Vivaki brand, where it will serve as a strategic social media ‘centre’ for the agencies Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia.

Big Fuel CEO Jon Bond (pictured) said: “Now that social media is revolutionising global marketing, this partnership gives the agency and its clients scale, impact and a network around the world.”