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NEWS13 June 2016

PSB hires MacKenzie as executive vice president

Media News North America People

US — Jack MacKenzie has joined Penn Schoen Berland (PSB) to lead its global media and entertainment practice. 

In his new role as executive vice president, MacKenzie (pictured) will oversee the growth and development of PSB’s media and entertainment business, which has historically served Hollywood studios, video game makers and magazine publishers. He will also drive expansion of PSB’s business into television, advertising, premium content and video game development. 

Before joining PSB, MacKenzie was senior advisor to Oxford Road, a performance based advertising agency. 

"Jack has more than 15 years of experience in research-based consulting in entertainment, which is where PSB has done some of its most innovative and exciting work," said Curtis Freet, CEO of PSB.

"With Jack on board, we will continue to raise the bar in this space. His deep understanding of the entertainment industry and media consumption habits will allow PSB to both honour our traditional areas of expertise and expand our reach into broader entertainment, digital, and consumer terrains." 

@RESEARCH LIVE

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