NEWS12 July 2021

PRS In Vivo hires US client SVP

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FRANCE & US – BVA Group-owned consumer and shopper insights agency PRS in Vivo has appointed Lisa Manuzza as senior vice-president, client and market development in the US.

Manuzza, based in New York, was previously vice-president of the innovation practice at NielsenIQ Bases (formerly Nielsen Bases), where she spent six years. She has also held senior roles at Hotspex and Ipsos ASI.

Paris-headquartered PRS In Vivo, part of French consultancy BVA Group, has offices in France, Germany, the UK, Spain, China and Singapore.

PRS In Vivo’s US business spun off from the rest of the company in January 2021, rebranding to Behaviorally.

Karen Gombault, chief executive, PRS In Vivo, said: “We are thrilled to have Lisa contribute to the growth of PRS In Vivo and accompany our clients in the US. Lisa will further push PRS In Vivo to become better partners with our clients globally.”