NEWS11 February 2022

PRS in Vivo names head of shopper

News North America People Retail

US – Behavioural science research consultancy PRS in Vivo has appointed Mike Dillon as global head of shopper.

Mike Dillon

Dillon (pictured) has most recently headed the shopper marketing departments at research agencies MDC, Omnicom and Catalina.

In addition, Dillon spent 17 years working at PepsiCo, working in areas such as new product launches, packaging innovation and shopper marketing.

Olivier Blanchet, chief executive at PRS in Vivo, said: “I am delighted to welcome Mike to the position of global head of shopper.

“Perfectly in line with PRS in Vivo mission, Mike will help our clients convert their shopper strategies into winning executions.”