NEWS15 July 2022

PRS In Vivo appoints head of German business

Europe News People

GERMANY – Consumer and shopper insights business PRS In Vivo has hired Thomas Deneke as head of Germany and vice-president of client development.

Head shot of Thomas Deneke

With 30 years’ experience in custom research, Deneke (pictured) has worked for companies such as MetrixLab, Kantar and GfK, bringing knowledge of packaging design and new product development, as well as brand research.

Deneke will be leading the team based in Frankfurt and Hamburg and will focus on developing both existing and new client relations, packaging re/design, new product development and shopper research.

Nicole Duckworth, managing director of Europe, commented: “I am delighted to welcome Thomas as our new head of Germany.

“His unrivalled experience across agencies and his deep expertise of packaging, product development and brands make him a fantastic addition to the PRS In Vivo family.

“I am looking forward to working with him and seeing him build great partnerships with a wonderful array of client organisations.”