R2i is headquartered in Baltimore, US, and its 75 employees will join Protiviti following the acquisition.

As part of the deal, R2i chief digital officer Michael Paige and chief commercial officer Chris Hessler will join Protiviti’s senior team.

The acquisition brings an Adobe-dedicated, marketing technology system integrator digital agency into Protiviti’s digital platform, which works across strategy, design, technology and assurance. 

R2i creates digital tools that integrate and accelerate customer experiences to drive impact for brands. 

Joan Smith, global digital solutions leader at Protiviti, said: “Bringing R2i into Protiviti’s digital solution is an important part of our strategy to expand our end-to-end offerings to help our clients innovate their customer experiences to fulfil their brand promise and create a better-connected future

“The R2i team brings significant experience in implementing and orchestrating the customer experience using Adobe Experience Cloud to our already talented team of digital makers and strategists.”

Hessler said: “The combined Protiviti and R2i teams elevate the conversation for our clients by bringing together strategy and deep industry expertise combined with best-in-class digital experience solutions and execution capabilities to serve a full suite of needs.” 

Paige added: “Joining Protiviti is a natural next step for R2i. The combination of both of our data, insights, technology and creative design expertise is a compelling solution to help organisations drive engaging and high-impact digital experiences.”