NEWS1 March 2010

Private equity house linked with InfoGroup bid

M&A North America

US— Database marketing firm InfoGroup, the owner of research agency Opinion Research Corporation, could be the target of a bid from a New York-based private equity house, according to press reports.

An article in the Omaha World-Herald claims that CCMP Capital Advisors has tabled a $494.7m offer to buy the company – worth $8.60 per share.

In November last year the same paper reported that InfoGroup had signed confidentiality agreements with “at least 33 potential bidders” ahead of possible takeover talks.

At the time, Roger Siboni, chairman of the company’s board of directors, said: “We have made no decision to sell the company. We have several options before us, which include continuing to operate the company as an independent organisation. Whichever course we follow will be determined by what optimises value for all our shareholders.”

The firm, which is headed by CEO Bill Fairfield (pictured), declined to comment when contacted today.