Private equity firm takes majority stake in Dig Insights

Founded in 2010, Dig Insights offers consumer insights and market research consulting tools and services including an artificial intelligence-based research platform, ‘Upsiide’, launched in 2020.

The business employs around 200 people across its operations in Toronto, Vancouver, Chicago and the UK.

Beringer Capital specialises in the information, marketing and technology sectors. The acquisition of Dig Insights is Berninger’s fourth from a funding round that closed last year, following its acquisitions of performance marketing company Performcb, real estate business Inman News and finance firm Benzinga.

The terms of the deal were not disclosed.

David Saunders, vice-president at Beringer Capital, said: “To date, Dig has done a remarkable job of differentiating its offering and positioning itself as a core mechanism in the innovation processes of major players across a variety of industries. Now, it is ready for its next phase of growth, backed by Beringer’s deep network and trusted expertise in sales, business development, and market expansion.”

Paul Gaudette, chief executive, Dig Insights (pictured), said: “Our new partnership with Beringer will push us to continue to be leaders, leveraging their value creation methodologies to introduce new and innovative ideas that will take Dig Insights to new heights.”