Brogan (pictured) was most recently senior vice president of strategy and analytics for the Hyatt Hotels Corporation, while Unter, who joined the company in 2016, spent the previous seven years as an analysis and trend reporting consultant in market research and as a department head at the University of Louisiana Monroe.

“Without a doubt, the addition of Christopher Brogan and Dr. Kevin Unter will elevate our analytics division to new heights,” said Jim Medick, president of Precision Opinion.

“With Chris and Kevin in these roles, the Precision Opinion analytics and consulting division will become more of a staple in our quality data delivery than a commodity. What these gentleman can bring to the table will change how market research results are currently viewed for the better.”