PreciseTarget adds to exec team

US – Retail data company PreciseTarget has appointed three new executives to its senior leadership team.

Mitch Paletz joins as senior vice-president, channel partnerships, Andrew McCasker as chief technology officer, and Brian Graziano as vice president, marketing.

Paletz will oversee strategic partnerships and raise awareness for the company’s taste-based retail audience segments. He has 20 years of experience included most recently as vice-president, partnerships & channels at Mobilewalla. He has also worked at InMobi.

​McCasker was previously chief technology officer at DynAgility and has held the same role at Fishbowl, the online marketing and analytics for the restaurant industry. At PreciseTarget he will lead the data-science and technology teams.

Graziano will head development and implementation of the company’s overall marketing initiatives. He joins PreciseTarget from Alarm.com, where as director of consumer marketing he built and led the company’s consumer marketing team and was responsible for brand and performance marketing efforts.

Rob McGovern, CEO of PreciseTarget, said: "Retailers are in rapid transition to an e-commerce-focused strategy. The higher-velocity online channel requires data solutions addressing their changing channel mix. Mitch, Andrew and Brian bring valuable expertise to PreciseTarget as we deliver the industry’s first data solution that understands the product and brand tastes of consumers."

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts