Populus turnover up 52% to £5.86m

UK — Research and strategy consultancy Populus has reported annual turnover and pre-tax profits up 52%, to £5.86m and £549,660 respectively.

Res_4010754_Michael_Simmonds

The firm said the figures “reflect strong performances from all sides of the business including the company’s core reputation and political work as well as its growing strength in customer, consumer and omnibus research”.

Omnibus turnover grew by more than £800,000 while customer and consumer research as a whole accounted for just over £2m of the year’s turnover.

CEO Michael Simmonds (pictured) said: “This is a very strong set of results reflecting the success of the strategy we agreed two years ago. All areas of the business have exceeded their targets and our investment in Populus Data Solutions, our online and CATI field and tab company, continues to contribute significantly to the group’s financial strength.”

Simmonds co-founded Populus in 2003 with Andrew Cooper, who recently returned to the agency fold after a stint as director of strategy to Prime Minister David Cameron.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts