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NEWS20 December 2012

Placed unveils app for charitable donations using points

North America Technology

US — Location analytics specialists Placed have launched a mobile app that allow users to turn earned points into charitable donations in exchange for opting in to location measurement.

The Give 2 Charity app will be available free on Android and iPhone devices. Users can increase their donation by referring friends to the app.

David Shim, founder and CEO of Placed, said: “The Give 2 Charity app makes charitable giving accessible to anyone with a smartphone, empowering people to make a positive contribution to their communities even when they are on a tight budget.”