Placed building panels to collect mobile location data

US— Location analytics firm Placed has launched a new service to collect real-world location data from opted-in panellists.

According to Placed, clients can start putting together a panel in under 15 minutes by getting their required customer segments to download a free app to their Android or iOS phones.

Participants are asked to opt in three times before the Placed app begins collecting location data, which is analysed and delivered nightly, highlighting the key locations that panellists visited.

David Shim, Placed founder and CEO, said: “If your company is not leveraging location analytics, you are at a competitive disadvantage to peers in your industry. Placed Panels enables companies to measure the places their customers go in the real world.”

Placed launched a location analytics service for app developers in June and followed it up in August with the launch of location analytics for mobile websites.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts