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NEWS20 March 2013

Placed launches monetisation programme for app developers

Data analytics North America Technology

US — Location analytics firm Placed has launched a programme for mobile app developers to make money out of location data. 

The Placed Affiliate programme allows developers to invite their app users to share their location data with Placed, with the information then used for market research purposes.

Placed CEO David Shim said: “To date, developers have faced limited options in monetising their apps, largely restricted to advertising, in-app purchases, or creating a paid version of their app.”

Nearly one billion locations were measured during the Affiliate programme’s beta stage but Placed is now expanding the programme by inviting developers to participate via placed.com/placed-affiliate.

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