McMurray (pictured) takes up the role of senior vice-president of client success. He previously held senior roles at Ipsos, working with clients on research programmes including brand tracking and corporate reputation.

Liccion has been appointed as vice-president of sales and client success. He has held senior roles at CMB, Hall & Partners and Ipsos.

Commenting on the appointments, Binayak Choudhary, founding Partner at Phronesis, said: “John will apply his strategic mindset and consultative approach to expand client partnerships, shape innovative solutions and ensure measurable impact across every engagement.

“Mike has always focused on driving growth and excellence for his clients and is passionate about empowering clients to make confident decisions in a rapidly evolving marketplace. Together, their experience and expertise will further drive the acceleration of Phronesis’s growth initiatives.”

Based in New York, Phronesis Partners offers corporate, industry and market research to clients including consulting businesses, private equity firms, technology companies and financial institutions.