Sarracino previously worked for 20 years at WGSN as country manager for Italy and head of strategic sales Emea, overseeing market activity and commercial teams.

In his new role, Sarracino will lead the expansion of Phronesis Partners in the Europe, Middle East and Africa region, developing client relationships and broadening the company’s research and thought leadership services.

Stephen Morgan, managing director of lifestyle & media advisory at Phronesis Partners, added: “Massimiliano’s track record in scaling insight-driven businesses and leading high-performance commercial teams aligns strongly with our next phase of growth. His deep understanding of a brand’s needs across Europe will enhance our ability to deliver differentiated market intelligence and thought leadership that informs board-level decision-making.”

Phronesis Partners is a New York-headquartered research and analytics company with several offices globally. It offers corporate, industry and market research to consulting firms, private equity businesses, technology firms, financial institutions, fashion and luxury brands and publishers.