Phoenix MI opens new US offices

The new locations are to accommodate Phoenix MI’s expanding team following its acquisition of Nielsen Brand Effect in early 2018.

The New York office will accommodate the locally based Brand Effect team and a number of existing Phoenix team members.

Allen DeCotiis, chairman and CEO at Phoenix MI, said: “New York City is one of the largest business markets in the US. This new office will allow our combined team of experts to provide client partner consultative support and showcase Phoenix MI becoming a leader in technological innovation.”

The Florida office located just outside of Tampa, at Oldsmar, houses its global data collection and technology hub.