Tendler has retired to spend more time with her family, the firm said. Her company was acquired by US-based IntrinsiQ in 2007, and Aversano will report to their president Jeff Forringer.

Aversano (pictured) joined the agency in 2007 following a spell at Pfizer Canada as market research manager, among other roles.

Forringer said: “Anthony’s vision and experience will continue to guide the firm’s offerings and growth and make significant contributions to our company’s deep collective insights.”