NEWS6 May 2021

Perspectus Global hires consultant

B2B News People UK

UK – Insights and polling agency Perspectus Global, part of the GingerComms Group, has appointed Mark Speed as associate consultant following the company’s recent rebrand.

Mark Speed_crop

Speed (pictured) of xSpeediency was previously a partner at Mori and then managing director of IFF Research. At Perspectus Global, he will help the company complete a recent rebrand, which has already included a new name and website.

Perspectus was formerly Ginger Research, and as part of the rebrand will expand beyond PR polling, specialising in whitepapers, international research, business-to-business research and projects for new product development, evaluation and internal communications.

The company will also specialise in data visualisation, specialist sector consultancy, hard to reach panels and will invest in qualitative research.

Harriet Scott, founder and managing director of the GingerComms Group will continue to oversee Perspectus Global, along with director Dave Arnold, associate director Ellie Glason and senior research consultant Jon Horsley.

Scott said: “We are delighted to welcome Mark to the Perspectus Global team during this exciting time for us.

“We’re hoping that the new rebrand, website and social output will help spread the word about the new research provider on the block.”