According to the announcement, the technology delivers ‘data-driven recommendations to brands looking to cut through the noise without the need for a labour-intensive manual process'.

Optimizer provides tailored recommendations to publishers based on advertisers’ goals and the type of content the publisher promotes. It uses search filters such as relevance, monthly site visits and other publisher insights to identify the most relevant partnerships. 

“By leveraging the automated recruitment capabilities that Optimizer provides, new advertisers will decrease their time to revenue through new publisher partnerships, while existing clients will see an obvious opportunity for incremental value," said Pepperjam chief technology officer Greg Shepard (pictured).  

"At Pepperjam, we highly value the ability to provide advertisers the recruitment insights needed to partner with publishers and ultimately bring more revenue to their business.”