NEWS6 December 2012

Peanut Labs unveils Samplify self-serve platform

Features North America

US — Social media measurement specialist Peanut Labs has launched a global self-serve sampling platform, called Samplify.

Samplify allows researchers to obtain feasibility and pricing information, test project links, and launch and manage surveys.

Researchers can configure surveys according to responses, adding pre-screeners if necessary and use real-time reporting capabilities to tweak quotas and project status indicators (including attempts, completes, over quota, daily quotas and progress).

To date, Peanut Labs says it has profiled respondents in the United States, Canada, the United Kingdom, Germany and Australia to allow for multi-country research projects via its Samplify platform. The company expects to have profiled respondents in at least 10 additional markets by March 2013.

Noman Ali, co-founder and chief executive officer of Peanut Labs (pictured), said: “The research industry is growing and changing to adapt to a more digital, socially connected world; and as it adapts Peanut Labs remains focused on improving efficiency, and providing transparent reporting of sample data collected from some of the largest social networking applications and online communities.”