NEWS8 October 2010

E-Rewards completes Peanut Labs acquisition

M&A North America

US— E-Rewards has completed its acquisition of social media sample supplier Peanut Labs, which has become a subsidiary of the online fieldwork agency with immediate effect.

The deal was announced at the end of September when E-Rewards said that it would merge Peanut Labs into online panel firm Research Now.

The social media sampling firm will operate as Research Now – also the global trading name for E-Rewards Market Research – from 2011.

Research Now is led by Chris Havemann (pictured).