NEWS10 November 2014

PCs and tablets lose share of online VOD viewing

UK — The increasing popularity of TV connected devices has led to more viewers choosing their TV over laptops and devices for accessing VOD (video on demand) content, according to Decipher’s latest Mediabug report.

The bi-annual media consumption tracker, now on its fifth wave, reported that both PCs and tablets had lost share of online VOD viewing ( 5% and 2% respectively), while Apple TV, Now TV, Chromecast and Smart TVs all saw an increase (all +1%, except Smart TVs at +2%).

According to Decipher, the trend is being driven by an “aggressive rollout of internet connected boxes from all Pay TV providers, and an increase in TV-based support for content subscription services”.

“These findings really show how TV connected devices are making their mark,” said director of Decipher Media Research, Hamish McPharlin. “Mediabug consistently demonstrates that despite the popularity of handheld devices, video consumption is enjoyed mainly in the home. What we are seeing is a realisation of the desire to enjoy video consumption, from an increasing number of sources, on the best screen in the house.”

Mediabug findings are based on an online survey with 3,000 UK consumers. Full findings can be found here.