NEWS19 October 2010

Paul Villa named Synovate Healthcare VP

North America People

US— Synovate Healthcare has appointed Paul Villa as senior vice president of payer and market access research.

Villa (pictured) has spent 15 years working in the healthcare sector and was most recently at research consultancy Genactis, where he last served as vice president responsible for US pricing and reimbursement projects.

He earlier worked as senior director for pricing access and reimbursement at the same company following spells as brand director at Endo Pharmaceuticals and AstraZeneca.

Bob Douglas, global head of Synovate Healthcare said: “Paul’s hands-on professional style and extensive and varied experience both agency- and clientside make him a valuable addition to our team. I look forward to with Paul to grow our payer research in both the US and globally.”