NEWS15 March 2013

Paradigm Sample hires for US mobile research sales team

North America People

US — Mobile research firm Paradigm Sample has hired Charles Voss to build its US sales team.

Voss (pictured) joins Paradigm from the biometric research start-up EyeTrackShop. Prior to that he worked at Millward Brown.

Paradigm CEO Sima Vasa said: “As more and more companies embrace the benefits of mobile as a research platform, it is critical that we add experienced team members to help our clients leverage our offerings and strengthen our presence in the market.”

The company launched in 2009. As well as providing sample services, it also has a range of tools for measuring message effectiveness and gathering in-store data, customer satisfaction and product feedback.