Howley (pictured) was previously at the digital travel marketplace Skyscanner for almost seven years, and has prior experience working at Best Western Hotels and Marketing Edinburgh.

Pantintelligence, which is based in Leeds and was founded in 2014, runs a software-as-a-service platform providing business intelligence reporting, dashboard and predictive analytics.

Zandra Moore, co-founder and chief executive of Panintelligence, said: “Carol is set to play a key role in helping us as we continue our journey to scale up. We’re really pleased to welcome her on board as part of our growing team.”