Panasonic looks to boost emerging market knowledge through research
The Osaka-based corporation will rely on the new centres to assess the changing needs and tastes of consumers in specific markets, with data being sent back to a Global Consumer Research Centre at head office where it will be fed into product planning, design and marketing efforts.
“It is crucial for the company to strengthen customer-orientated products planning capability by carrying out accurate assessments of various lifestyles and cultures,” Panasonic said in a statement.
The Global Consumer Research Centre and its country-specific counterparts should be in place by the end of March 2011.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments