NEWS7 May 2010

Panasonic looks to boost emerging market knowledge through research

Asia Pacific

JAPAN— Electronics firm Panasonic is looking to become less “Japan-centric” and more “globally-oriented” through the creation of lifestyle research centres in key emerging markets such as India and Brazil.

The Osaka-based corporation will rely on the new centres to assess the changing needs and tastes of consumers in specific markets, with data being sent back to a Global Consumer Research Centre at head office where it will be fed into product planning, design and marketing efforts.

“It is crucial for the company to strengthen customer-orientated products planning capability by carrying out accurate assessments of various lifestyles and cultures,” Panasonic said in a statement.

The Global Consumer Research Centre and its country-specific counterparts should be in place by the end of March 2011.