NEWS25 February 2010

Out Now’s LatAm gay study expands into seven European countries

Europe Latin America

UK— Out Now Consulting’s study of gay consumers in Latin America has expanded into Europe and has attracted corporate sponsorship from Berlin Tourism Marketing and Delta Air Lines.

What began life as a study of Argentina’s gay and lesbian market has since grown to encompass Brazil, Uruguay, Chile, Ecuador, Mexico and Peru, and now crosses to Europe with surveys to be conducted in France, Germany, Israel, Italy, Spain, Sweden and the UK.

Out Now CEO Ian Johnson (pictured) said: “There are more than 35 million lesbian, gay, bisexual and transgender people living in these fourteen countries and this research will reveal much about their work situation, their family lives, relationships and parenting status.”

Additional topic areas covered include consumer habits, education levels, media usage, travel, discrimination and equality concerns.