NEWS26 October 2009

Out Now Consulting to conduct Argentina’s ‘first gay study’

Latin America New business

ARGENTINA— Out Now Consulting is to carry out the first ever study into gay and lesbian consumers in Argentina.

The firm will partner with gay and lesbian business event organiser GNetwork360 to carry out the online survey of lesbian, gay, bisexual and transgender (LGBT) people across the country.

Out Now and GNETWORK360 will report their findings in the third quarter of 2010 and release them as a syndicated report.

Ian Johnson (pictured), Out Now’s CEO, said: “With this new research we will begin to be able to understand the many lifestyle, social and economic factors affecting the daily lives of this significant group of people in Latin America.

“As has been the case in other regions, we expect better information will lead to better work, social and lifestyle outcomes for LGBT people as a result of this new research.”