NEWS17 February 2010

ORC taps Mzinga for community-building software

North America Technology

US— Infogroup-owned research agency ORC has struck a deal with online social software provider Mzinga to offer clients online market research community services.

The tie-up sees ORC tap Mzinga’s OmniSocial software-as-a-service community building tool.

ORC’s global managing director Jeffrey Resnick said: “We are excited to work with Mzinga to deliver a comprehensive solution that couples our research services with their innovative social community capabilities.”

One client has already signed up to the service – though the firms did not disclose who. The partners say they are “actively pursuing” other potential customers.