NEWS6 November 2013

ORC International hires head of strategy research practice

North America People

US — ORC International has announced the appointment of Natasha Kennedy as head of strategy research practice.

In her new role as senior vice president, Kennedy will lead the firm’s strategy research solutions team. She will develop and manage a portfolio of strategic research solutions focused on supporting and accelerating clients’ growth initiatives.

Kennedy joins ORC International with over 20 years of experience in global market research, strategy and consulting. Most recently she was the chief operating officer at of Mission Measurement; prior to that she was executive vice president and deputy general manager of Edelman Berland.

“With Natasha on board, ORC International completes the line-up of senior leadership to manage its employee, customers, markets and products and strategy global research services,” said Simon Kooyman, CEO of ORC International. “I am convinced that with her experience and knowledge of strategy research, Natasha will guide her colleagues and ORC’s clients to new levels of success.”