NEWS29 April 2010

Optimisa completes rebrand of Quaestor, Buckingham and AIA


UK— Quaestor, Buckingham Research and Andrew Irving Associates were officially rebranded today as Optimisa Research – “now one company, with one name and one single vision,” said CEO Michelle Norman.

Norman has been leading the integration effort since joining the firm in October, having previously been CEO of Synovate UK.

She spoke exclusively to Research about the rebrand and reorganisation earlier this year. Click here for the interview.

In a statement today, Optimisa Research said the rebrand would not affect other companies in the Optimisa group, including KAE Marketing Intelligence or Report International.

Meanwhile, Qmedia – the specialist media research arm spawned from Quaestor – will remain as a sub-brand of Optimisa Research.