Opinium hires Kantar Millward Brown’s McCallum

McCallum (pictured) was previously a senior director at Kantar Millward Brown’s corporate practice and worked at its predecessor BPRI for 16 years.

Opinium CEO, James Endersby, said: “We’re growing at an incredible rate and making a number of high-profile senior hires to support our existing and future clients. I’m over the moon that Adrian has chosen Opinium for his next big move after a hugely successful 16 years at Kantar. Adrian is a phenomenal researcher and consultant and we’re looking forward to working with him and welcoming him into the Opinium family.”

McCallum added: “I’m looking forward to helping increase Opinium’s presence in Scotland, as well as building on the already impressive B2B credentials across the UK and around the world.”