NEWS14 May 2021

Opinium adds EU Barometer

Europe FMCG News Public Sector Trends UK

UK – Research agency Opinium has launched a survey to track consumer sentiment in European countries.

EU Commission HQ

The EU Barometer, aimed at brands, agencies, policymakers and businesses, will survey 3,000 people across 24 countries in the European Union.

Countries can be boosted by 2,000 and the survey includes built-in segmentation by gender, age, working status and region.

Clients can use the survey to assess future opportunities, attitudes to issues, news and policies, and test brands, products, and campaigns.

Emily Dickinson, director at Opinium, said: "The European Union represents more than 365 million consumers, 180 million voters, and €2tn of consumer spending. Historically however, speaking to a representative sample of EU citizens across multiple regions and in local languages has been slow, expensive, and therefore prohibitive.

"After a year in which consumer sentiment has shifted faster than ever before, we felt this needed to change."