NEWS25 April 2022

Opinium makes key hire within new entertainment team

News People UK

UK – London-based insight agency Opinium has hired music economist Chris Carey to run its new Music, Media and Entertainment division.

Head shot of Chris Carey

Carey (pictured) has had a long tenure in the music industry, including global data roles at Universal and EMI, as well as consulting for Spotify, Sony, The O2 and Hipgnosis songs. He also founded the FastForward music conference, which is held in London, Amsterdam and Sydney.

He will remain in his part-time role as chief economist for LIVE, the trade body representing the live music industry in the UK, and will continue as a mentor for Abbey Road Red.

The new team will focus on the changing relationships fans have with entertainment and creators, starting with a focus on live music and the recorded music industry, before looking at theatre, comedy and podcasts.

Opinium chief executive James Endersby commented: “After yet another year of strong growth, Opinium is thrilled to be attracting the most ambitious new talent to support its existing and future clients in the music and entertainment space.

“Chris has a huge passion for the creative industries; I’m absolutely delighted he has chosen to join our agency and I know our clients will feel the same.”