NEWS15 September 2016
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GERMANY — A group of online media associations and companies, including Google, GroupM and IAB, have formed the Coalition for Better Ads, which will use research and advocacy to develop and implement new standards for online advertising.
The coalition will focus on a number of initiatives in coming months:
“The initiative will draw on the work its members have been doing on this issue, including the efforts of IAB Europe, IAB France, IAB UK and other European national IABs to develop a charter on digital advertising best practice,” said Townsend Feehan, CEO of IAB Europe.
“This broad coalition provides the opportunity for our industry to unite behind a common effort with the potential to drive change globally.”
Founding members and supporters of the coalition include: the American Association of Advertising Agencies, Association of National Advertisers, BVDW Germany, DMA, European Publishers Council, Google, GroupM, IAB, IAB Europe, IAB Tech Lab (as well as additional national and regional IABs), Network Advertising Initiative, News Media Alliance, Procter & Gamble, Unilever, The Washington Post and World Federation of Advertisers.
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