Huijboom will be responsible for leading the sales team and driving sales strategies; his initial focus will be the appointment of 12 sales directors in key countries throughout Europe, MENA and North America and the opening of eight new offices around the globe.

The first such appointments are Alex Sänger, who joins as sales director for Germany and who will be based in the new office near Bremen; and Rania Reda, who joins as sales director for Egypt and who will be based in the new Cairo office.

Huijboom commented: “As a self-confessed advocate of experience in real-time customer satisfaction monitoring and applied analytics, I am looking forward to developing the opportunities that OnePoint Global presents to the market.”