OnePoint Global adds in-app VoC survey option

The company said the product means customer apps become always-on feedback channels, whether online or offline.

Rob Huijboom, chief commercial officer, OnePoint Global, said: “Mobile enablement is a key area for consideration when designing a VoC programme. Surveying the customer experience from within the clients’ app adds significant benefits for the user as well as the market research agency and brand owner.”

And although the app becomes the survey channel, the survey is not limited to covering the app experience. It could cover any type of contact the consumer has with the brand, retailer or contact centre for instance.

The consumer is invited to participate in a client-branded survey with an In-App notification and replies in the app environment.