OneCliq, which is based in Toronto and was founded by Tanika McLeod and Nathan Knight, runs a cultural context engine that analyses consumer emotion across social posts, the open web and online conversations.

In addition, OneCliq analyses tone, sentiment and emotional intensity in online posts from consumers to help support trend detection, campaign planning and innovation work. 

The acquisition of OneCliq will support Dig Insights’ predictive analytics and consulting work, while OneCliq will be supported in new products and releases. 

Paul Gaudette, chief executive and co-founder at Dig Insights, said: “We’re really excited to have Tanika McLeod and Nathan Knight – and the OneCliq team – joining Dig.

“They bring deep expertise in AI, a fresh perspective on how people engage with the world online and a platform that helps us tap into the emotional and cultural signals shaping consumer behaviour.” 

Tanika McLeod commented: “We’re entering an era where generative AI systems will completely redefine what’s possible in insights and innovation.

“With Dig, we’re turning untapped emotional data into powerful, strategic decisions for global consumer brands.” 

Nathan Knight added: “This started because my sister and I wanted to give people’s voices a deeper place in decision-making.

“We’re excited to join a team that shares our belief that emotion is data, culture is strategy and the future belongs to those who listen deeply to what people say and feel today.”