One Minute to Midnight names leader for IP practice
Samuel (pictured) will help build new client partnerships across the entertainment sector, focusing on product and experience development as well as thought leadership, reporting to co-founder and co-chief executive Paul Laver.
Before taking up her new role, Samuel was at Sony Pictures Entertainment, leading production research across Columbia Pictures, Screen Gems and Sony Pictures Animation, among others.
Other prior jobs include a spell at The Walt Disney Company, focusing on Walt Disney Animation Studios and Pixar, and working at custom research practices at MarketCast and Nielsen NRG.
One Minute to Midnight is expanding its entertainment and content practice to help brands understand how to curate IP.
Laver said: “To offer something distinct, powerful and useful in this category you have to have a passion for it. Naveena has this with tons to spare, but also she has a deep inner belief that there is much more to discover.
“A combination of Naveena’s extensive expertise with our unique human values philosophy and approach will offer a different, more powerful and highly relevant offering to the world of IP and content.”
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