Michaels will help shape One Minute to Midnight’s quantitative research strategy as well as being part of the company’s expansion on the US west coast.

Before joining One Minute to Midnight, Michaels worked for brands including Vans, Meta, Roblox, Apple and Discover.

One Minute to Midnight & Counting co-founder Krikor Mugerian said: “We’ve been working hard to elevate our quantitative solutions for clients.

“Bringing Bethany on board marks an exciting step forward – her expertise in data visualisation and dashboarding will help us push our offering and deliver even greater value to our clients.”

Paul Laver, co-founder of One Minute to Midnight Global, added: “An LA presence isn’t a luxury anymore; it’s a necessity. ‘Stoked’ to have Bethany onboard to help drive our global expansion. This is just the beginning.”