NEWS9 October 2009

Omniture and Havas Digital strike software deal

New business North America

US— Web analytics software firm Omniture has struck a deal with Havas Digital, the interactive arm of Havas Media, that will see its SearchCenter customer data technology offered to Havas’s clients.

As part of the deal Havas Digital will be renamed Omniture Certified and will integrate its media consulting tools and expertise with Omniture’s products.

Staff will be trained to use the SearchCenter software, which is designed to simplify search marketing by providing an interface to manage search campaigns and campaign metrics.

Omniture CEO and co-founder Josh James (pictured) said: “This partner relationship provides Havas Digital’s clients with paid search marketing best-practices built into Omniture technology, and expands the addressable market for Omniture SearchCenter by providing a channel to reach additional customers.”