NEWS6 August 2013

OgilvyOne buys Verticurl

Asia Pacific M&A

SINGAPORE — OgilvyOne has acquired demand generation and marketing automation service firm Verticurl.

The WPP subsidiary said it had made the acquisition to expand its marketing automation offering worldwide.

Headquartered in Singapore, Verticurl employs more than 160 people working across offices in Japan, China, Australia, Korea, India, Indonesia, the United Kingdom, Germany, the United States and Canada.

Verticurl’s unaudited revenues as of financial year ended 31 March 2013 were S$5.9m with gross assets of S$2.8m.