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NEWS21 July 2014

#ogilvychange practice expands to Asia Pacific

Asia Pacific News

SINGAPORE — Singapore has become the third global city to launch Ogilvy & Mather (O&M)’s behavioural economics practice #ogilvychange.

#ogilvychange combines cognitive psychology, social psychology and behavioural economics with communications to “influence people’s behaviours and purchase decisions”.

The practice was born in London in 2012 and has since expanded to Prague; the Singapore practice marks the first in the Asia Pacific region.

O&M Asia Pacific’s regional planning director, Sonal Narain, will oversee the practice in Singapore, along with vice chairman and co-founder of #ogilvychange Rory Sutherland (pictured with Narain) and Jez Groom, co-founder of #ogilvychange and director of strategy integration, O&M UK.

More information can be found here.

@RESEARCH LIVE

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