NEWS5 June 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Ofcom has opened a consultation on its plans to suspend its public service broadcasting (PSB) tracker survey for the rest of the year due to Covid-19.
The media regulator said the current survey had a 50/50 split in face-to-face and online fieldwork, and was unable to carry out face-to-face during the pandemic.
The survey measures public opinion of all the BBC channels and the main channels of ITV, Channel 4, Channel 5, STV and S4C, as well as viewing habits and use of PSB websites and catch-up services.
Ofcom will aim to bring the survey back in 2021 in a revised form, and added that the impact of Covid-19 on viewing habits would likely mean 2020’s data would be an anomaly in evaluating long-term trends.
A project to explore the public’s relation ship with PSBs will instead take place this year, as part of the regulator’s Small Screen: Big Debate programme.
Queries are to be directed via email to market.research@ofcom.org.uk by 25th June 2020.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Client Relationship Research Manager – Automotive
£30,000–£50,000 + bens
Home Office
Customer Insight Managers x2
£41,950–£46,144
Resources Group
Qual Senior Account Manager – Strategic Comms Consultancy
£40,000–£50,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @DanielleDDTodd: Haven't popped in your two cents yet? Do it now!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments