UK – The latest issue of Impact magazine has been published, featuring an in-depth report exploring the importance of measurement and analysis for brand purpose.

Impact October 2022 edition front cover

Published quarterly, the magazine highlights the impact of research and includes articles on the application of insight around the world and features on how client organisations are using research to inform strategy.

The October issue includes:

  • A report on brand purpose
  • A profile interview with Duncan Grierson, founder, Clim8
  • A spotlight on how policymakers can improve their use of evidence
  • Features on how Beam Suntory and Royal Mail Marketreach apply insight
  • Regular columnists including Rory Sutherland, Lorna Tilbian and Bethan Blakeley.

Readers can access an online version of the October 2022 issue here.

Read articles first published in previous issues here.