The funding round, which also had participation from Adit Ventures and SuperAngel, will help develop NWO.ai’s predictive AI trend forecasting platform, which uses machine learning to analyse various data sources to help inform decision making at major corporations.

NOW.ai has also partnered with SAP through its SAP.iO accelerator, which is a global network of data companies.

Pulkit Jaiswal, co-founder of NOW.ai, said: “We’re committed to understanding human behaviour through data.

“Our proprietary machine learning and natural language processing algorithms continuously transform petabytes of unstructured narrative data into visual metrics that are easy to understand and act on.”