NEWS3 May 2013 develops audience and research unit

Data analytics Europe

GERMANY — Digital target group marketing and brand engagement measurer has set up an audience and research unit to examine the results and effectiveness of online campaigns.

The new unit, run by Anna Cremers,’s director of statistics & insights, aims to provide the advertising market with comprehensive campaign evaluations and advice, as well as target-oriented strategy solutions for advertising projects.

“The Audience & Research unit addresses the needs of clients working on target group-oriented advertisement planning,” said Cremers. “To achieve this we offer customised solutions that range from translation of target groups from alternative media into an online format, as well as specific evaluation of websites or promotional activities with regard to target group structure, through to checking the actual target audience coverage within campaigns.”